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class="zai_yao">摘要:作为行业探路者,北京万科试图将海淀自持商品房项目打造成为北京首个模式清晰并可持续发展的企业自持商品住房的成功案例,为房地产业的长效机制建立做出贡献。这个备受关注的新模式也因此得到了各方的高度关注。创?......</p> <div id="pic_url"> </div> <div class="bodycontens"> <p>作为行业探路者,北京万科试图将海淀自持商品房项目打造成为北京首个模式清晰并可持续发展的企业自持商品住房的成功案例,为房地产业的长效机制建立做出贡献?/p><p>这个备受关注的新模式也因此得到了各方的高度关注。创新者的一举一动也因此被不断放大,甚至,前些日子出现了一?ldquo;断章取义”的误读,例如?ldquo;小米和万科合作建房,5.5万元销?rdquo;?ldquo; 半价内部认购”等?/p><p>但实际上,这个方案的最新的进展是,北京万科深度调研了海淀区企业及人才的真实租住需求,包括近五十家企业(含小米、滴滴、华为等近十家高科技企业)的中高管、归国高素质人才、高校及科研机构的研究人员等,了解他们对于租住产品、配套、租期等的需求与期望,寻求除销售以外的其他内容的合作模式,从未进行过所谓的“内购”等与销售房产有关的合作活动?/p><p>2月初,北京万科与小米公司在一次沟通交流中提及,项目开发成本包括土地地价、高品质住房的建安、常规的管理费用,成本总计?5.5 万元每平米,其产权为万科所有,只租不售,租期遵照政府有关规定,但会优先考虑小米员工的租住需求?/p><p>其中,沟通中提及的成?ldquo;5.5?rdquo;被误读为售价,并在论坛中进行讨论——这些按传统销售思维模式言论的流出造成了媒体舆论的误读误解?/p><p>而在过去的几个月里,北京万科房地产企业一直在不断探索,如何从传统?ldquo;开发销售模?rdquo;转变?ldquo;经营服务模式”,破局全自持的运营解题。在这个过程中,只租不售是万科房地产企业始终坚持的探索前提和运营方针?/p><p>全自?mdash;—政府对首都房地产住房市场制度的变革与创新</p><p>北京政府顺应中央政策导向,做出了对住房市场制度的创新。房地产开发商自持出租商品住房,是贯彻“房子是用来住的,而不是用来炒?rdquo;思路的实践?/p><p>2016??日,国务院印发《关于加快培育和发展住房租赁市场的若干意见》,一共从7个方面提出了18条意见,其中包括培育市场供应主体,鼓励住房租赁消费,完善公共租赁住房,加大政策支持力度等方面?/p><p>随后,在2016年末,北京市推出大量限房价、竞自持的公开土地,万科与首创、天恒、中粮等房地产企业作为首批参与的房地产开发商,也都参与了这项新时期首都住房市场制度变革的创新实践?/p><p>其中,万科房地产企业?016?2月,公开投标获得海淀区西北旺镇两?ldquo;限房价、竞地价”地块开发权,根据出让协议,其中住宅部分100%自持出租。该地块运营模式系北京乃至全国第一个,示范意义较大?/p><p>创新的原?mdash;—万科房地产企业坚守承?不销??ldquo;以租代售”</p><p>作为破局创新者,万科房地产企业多次强调他们的创新原则:坚决履行投标承诺,房地产企业自持商品住房将全部用于租赁——不会销售,也不会出?0?ldquo;以租代售”行为,自持商品住房单次租期最长期限严格按照政府相应规定执行?/p><p>在住宅建设标准方面,万科房地产企业还将按照高品质推进海淀自持商品住房建设,按照投标承诺达到绿色三星标准,装配式住宅比例和被动节能实施应用达到在目前建筑科技下的最高水平。同时,万科房地产企业将积极探索运营模式,坚决不触碰政府规定的管理红线?/p><p>当前,万科海淀自持商品住宅项目建设是房地产企业自持商品住宅的首批项目,政府相关的管理制度还在持续出台中,房地产企业项目操作模式实质也在探索中?/p> 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